Monday, September 20, 2010

COLE'S OTTER POPS

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i took the otter pop box, and worked to remove the obvious audience that the box attracts with bright colors and a friendly, round logotype.

the name otter pops sounds gruesome, and i thought about how americans love to eat anything. by removing the basic elements that create the packaging, a new product is created with the same name - which is a box filled with otter meat.

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