Tuesday, November 2, 2010

The Seven Sins of Greenwashing

by Anna Olinova

Green-wash (green’-wôsh’) – verb: the act of misleading consumers regarding the environmental practices of a company or the environmental benefits of a product or service.  —sinsofgreenwashing.org

In the fall all the desiduous leaves turn red and fall off the trees. Although this process is natural and harmless, greenwashing is not. Corporations continue to deplete our natural resources, all while making a mockery by using sustainability as a marketing plow. What if one day all the leaves fell off the trees and never came back?






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