The U.S. ARMY is pretty much a cult.

Firstly, the Army is an entity that is taught to follow orders without questions.  This notion can only breed ignorance in the minds of those joining the army, which will effect them the rest of their lives. It is a common statement to disagree with the war but “support the troops” as an act of loyalty, patriotism, and a backing for men and women (and their families and friends) who are involved with the military.  This is also a ridiculous statement; how is supporting the government’s means to acting on their decisions not supporting their decisions?  By encouraging military participation you automatically give power to the those creating war (whether you agree with the decision or not).  It seems similar to participating in ethical design practices.  If you, as a designer disagree with the cause, it would be hypocritical for you to take part in the advertising, design, or creation of that particular brand/company because that would further its impact on a group of people and strengthen its power.  The U.S. Army is also relatable to many religions as far as blindly following orders as an act of faith with the vague justification that it is “moral” and “right.”  They operate (like many religious mantras) on nonspecific one liners such as “This is the Army,” (stating the obvious and not attaching any meaning whatsoever) “An Army of One.” (which could also refer back to the Three Muskateers’ supporting the monarch with “All for one, and one for all”) or the current “Army Strong,” (suggesting that the strength of those in the military surpasses other strengths, and everyone wants to be strong).  The respect given to military officers and troops seems carefully constructed to give a false sense of worth.  Earning badges and metals and leading groups of people to murder and perhaps even be mangled in the name of a destructive government cause is commendable?  Refusing to think for yourself and blindly following a corrupt objective is bravery, patriotism, and strength? Their lack of specificity in their advertising and branding makes it obvious that their endeavors lack integrity and thus appeal to those comforted by the ideas of belonging and following.  The “U.S. Army has a mission, challenge, and career waiting for them [potential recruitments].”  Yes, I’m sure they do.  So did Hitler for the Nazi’s.   

-Olive