I chose to research Philip Morris, the leading manufacturer of cigarettes and other tobacco products. I found myself stuck early on with the fact that nothing about this company is good, and that they no longer seem to hide it. However the way they presented this information on their website, in an emotionless and stark presentation that referenced medical documents, i found interesting. I wanted to highlight the layers upon layers of bad shit going on with this company and their products, and their intention on putting it all out there.
Philip Morris: in their own eyes...
Phillip Morris: what they really stand for...
My re-branding of Altria, Philip Morris' parent company:
My re-branding of Philip Morris' logo:
The main focus of the company is to improve the lives (and bank accounts) of its owners and shareholders who are not concerned with the deadly and addictive qualities of their product. The real representation of Philip Morris is the lives its product has taken, and will in the future. God Bless America for giving us the opportunity to capitalize on poisoning others.
Mary Smudde
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