I interned for Sony Music last summer and I decided to focus on a re-design Sony's logo in this style guide exercise. Through my research, I discovered that while Sony presents itself as a charitable company, the bulk of their donations go to Culver City. The majority of their donations are directed towards Culver City because its headquarters is located there as well. This process allows Sony to claim that they are a charitable company while they are really just recycling money and talent back into their company.
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